Pop.
       
     
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PA Exhibi (1 of 6).jpg
       
     
Pop.
       
     
Pop.

Pop is a flipbook installation in response to the bombardment of short digital media that has emerged in the last five years.

As portable technology has progressed rapidly, social media apps such as Instagram, Snapchat and Vine have shortened the attention spans of their users. Digital consumers are now overloaded with content, leading to a partial engagement with the material. 

In contrast, Pop focuses on forcing the viewer to interact fully for the duration of the loop, mimicking contemporary smart phone gestures but in contrast leaving the viewer with a physical and active experience. 

Pop Inst11.jpg
       
     
Pop Inst3.jpg
       
     
PA Exhibi (1 of 6).jpg